UI/UX Design
Challenge
Recarb, a company focused on sustainable innovation, needed to refine the user experience of their carbon tracking platform. To increase usability and engagement, they sought a more intuitive design that would simplify navigation for businesses and individuals monitoring their emissions.
Our Approach
We conducted a deep analysis of user behavior, identifying friction points through data insights and user feedback. Our team developed intuitive wireframes and interactive prototypes, enabling iterative testing and refinement before full implementation. Prioritizing accessibility, clarity, and engagement, we ensured a seamless and user-friendly experience.
Impact
The redesigned platform significantly improved user retention and engagement by streamlining workflows and enhancing visual clarity. With a structured design system and optimized usability, Recarb successfully launched an enhanced platform, making carbon tracking more intuitive and empowering users to take meaningful climate action.